MASS offer three different types of marketing audit, depending upon the needs of your business.  The objective being to identify areas of strength within your organisation and to ensure the most efficient use of the resources at your disposal.  Following identification, recommendations of where the organisation needs to excel are then discussed to ensure the best and most appropriate solutions are then developed and implemented to ensure the future success of your business.

• Marketing Audit: Examine marketing plans and identify areas of strength, asses the quality of segmentation, insights and positioning
• Stakeholder Audit: Quantify the level of internal (non field based staff) and external (agencies) stakeholder alignment, adoption of strategy and message recall
• Field Audit: Quantify level of field based staff alignment, adoption of strategy, recall of messages, selling and account planning ability

MASS implementation audits provide detailed insights and detailed suggested activities to rapidly raise your performance