The decision makers in healthcare have changed, there is a triad of customers to deal with and numerous procurement hurdles that field based staff need to face before your product can be sold.  The field based staff of the future are a far cry from the “renta reps” of the past.

MASS believes that to make a strategy live and breath, customer facing staff need to be equipped with the right knowledge, skills and to be working with the right processes for your marketplace.

Based on insights from your market and an audit of customer facing staff, MASS develops and implements bespoke programmes, thereby delivering you a rapid return on your investment.

Some examples of bespoke solutions MASS have worked on include:

• Key Account Management (KAM) processes: a culture change, not just a change of job title
• Stakeholder management and engagement programs
• Aligning selling approaches to the customer base
• In field coaching techniques
• Product knowledge training, including remote e-training